BNP Paribas and North Sea Jazz Festival Since the Group has a long history in The Netherlands and was investing considerably in the country in 2011, BNP Paribas wanted to contribute to culture in The Netherlands and increase its brand awareness here. Therefore, in 2011 BNP Paribas became the proud partner of North Sea Jazz. After a successful 2011 edition, BNP Paribas extended the partnership for another three years. The festival has proven to be the perfect platform for improving the brand awareness of BNP Paribas in The Netherlands. Furthermore, it enables BNP Paribas to extend its international and long-lasting partnership with jazz to the Netherlands. As the biggest indoor jazz festival in the world North Sea Jazz brings together the most talented and well-known artists around the globe. The festival annually takes place in July in Rotterdam and offers a wide range of jazz and jazz-related genres; big artists as Herbie Hancock, Prince, BB King, Jill Scott and Lenny Kravitz perform next to well talented newcomers and smaller jazz ensembles. After three years of partnership, the festival has proven to have a strong influence on the brand awareness of BNP Paribas in The Netherlands. The main focus of the partnership is focused on the support of jazz talent and bringing children into contact with jazz music. BNP Paribas does this via its Foundation by supporting North Sea Jazz Kids and the Paul Acket Award. The Paul Acket Award Artist Deserving Wider Recognition is an annual award presented to an artist that deserves more attention for his/her exceptional musicianship. This prize is meant for talented jazz musicians that stand at the beginning of their career. North Sea Jazz Kids is a jazz event dedicated to children, with the purpose of enlarging their knowledge of jazz music and increasing their enthusiasm for this kind of music.
Jazz worldwide The BNP Paribas Group has been a corporate patron of jazz in all its forms for over 18 years. Through its Foundation, BNP Paribas encourages jazz musicians to develop their careers and supports several festivals and awards. It has been encouraging musicians by offering them grants for recordings, as well as support for promoting concerts and tours in order to help these jazz virtuosos reach a broader audience and win new listeners. The Foundation began its relationship with this most compelling of improvised musical forms with musicians Manuel Rocheman and Jacques Vidal. The success of these partnerships encouraged the Foundation to broaden its support, with a line up that includes Jazz à Saint-Germain-des-Prés and Jazz à l Etage festivals. To demonstrate its ongoing commitment in this area, the Group sponsored the 20th edition of the Jazz Festival in Saint-Louis (Senegal s second-largest city) through its local subsidiary BICIS (International Bank for Trade and Industry of Senegal).